Life at Spotify is keeping me busy. From our “Creativity You Can’t See” digital audio narrative to our audio creativity inspiration sessions for the creative class, from building the Creative Strategy team to support the Ads Business in Southeast Asia, Japan, India, Australia to keeping […]
All posts filed under: audio
The Six Dimensions of Sound (Or: I hope you have good headphones)
Check out my script and also hear me on a couple of dimensions. Also had the opportunity to write the script for the larger experience, which Leadership will present at the Cannes Festival this week. Hope you have good headphones. #soundon
First-to-Market Digital Dynamic Audio
Dynamic Audio is an innovative tool that gives advertisers the ability to customize each ad for each listener in real time, based on Pandora’s listener data. By stitching together elements of an audio ad as it’s served, the technology creates seamless, personalized messages for every […]
Showcase of Best-in-Class Audio
Turner Entertainment NCAA March Madness Pandora collaborated with Turner Entertainment Group to create a bespoke campaign that consisted of :45 audio ads featuring fresh updates and results Round 1 of the 2018 NCAA March Madness. Day 2, Spot 10 Day 1, Spot 5 Day 1, […]
The Power of Audio
Whether to a room of two clients or speaking at an event of eighty, I share our Power of Audio narrative, which I helped craft and continue to evolve. The Power of Audio today is pretty undeniable. The science of sound explains the deep connection […]
Alka-Seltzer Plus
Alka-Seltzer Plus was an underdog brand in the category of Cold & Flu remedies. Then the brand team found an edge over the competition, and tasked us to create hard-hitting work that would pit Alka-Seltzer Plus’s David against the category leader’s Goliath. The creative was […]
Heineken
I was in Newark airport rushing down the concourse to catch a flight when something caught my eye and stopped me in my tracks. A Heineken poster, familiar because I had written the headline a couple of years ago at a desk in Singapore. Working […]
vanessa goh 