Life at Spotify is keeping me busy. From our “Creativity You Can’t See” digital audio narrative to our audio creativity inspiration sessions for the creative class, from building the Creative Strategy team to support the Ads Business in Southeast Asia, Japan, India, Australia to keeping […]
All posts filed under: digital
The Six Dimensions of Sound (Or: I hope you have good headphones)
Check out my script and also hear me on a couple of dimensions. Also had the opportunity to write the script for the larger experience, which Leadership will present at the Cannes Festival this week. Hope you have good headphones. #soundon
First-to-Market Digital Dynamic Audio
Dynamic Audio is an innovative tool that gives advertisers the ability to customize each ad for each listener in real time, based on Pandora’s listener data. By stitching together elements of an audio ad as it’s served, the technology creates seamless, personalized messages for every […]
Showcase of Best-in-Class Audio
Turner Entertainment NCAA March Madness Pandora collaborated with Turner Entertainment Group to create a bespoke campaign that consisted of :45 audio ads featuring fresh updates and results Round 1 of the 2018 NCAA March Madness. Day 2, Spot 10 Day 1, Spot 5 Day 1, […]
The Power of Audio
Whether to a room of two clients or speaking at an event of eighty, I share our Power of Audio narrative, which I helped craft and continue to evolve. The Power of Audio today is pretty undeniable. The science of sound explains the deep connection […]
PlayStation, eBay, DoubleClick ++
PLAYSTATION GOOGLE Banners Emailer Landing Page EBAY ROI•DNA Opticon Malwarebytes Case Study WELLS FARGO Brand Digital and Print Wells Fargo Lunar New Year Landing Page
Writing & Other Work (Archive)
COVER LETTER This is parody. I do not own The Onion. Please don’t sue. MGS 120TH ANNIVERSARY SCENESHANG.COM Writing about my love for local Singapore heritage while flexing my craft for SceneShang.com PETRONAS Director: Rajay Singh, Directors Think Tank Producer: TekNam Heng Ghost Writer: Vanessa […]