Whether to a room of two clients or speaking at an event of eighty, I share our Power of Audio narrative, which I helped craft and continue to evolve.

The Power of Audio today is pretty undeniable. The science of sound explains the deep connection audio creates, and why the stories we tell are so powerful, while technology enables audio to be more pervasive and personal than ever before.

Done well, audio allows brands to complement other media with incremental audiences and incremental moments, and my role is to help advertisers ensure that every impression leaves an impression.

Like helping brands use sound design and Theater of the Mind, not just for rich storytelling, but also to invite consumers into their brand story and product message. And not fully utilizing what audio offers is almost a missed opportunity, as I discuss in these episodes of our Pandora For Brands podcast.

And as voice activation becomes mainstream and our devices are increasingly screen-less, I get advertisers to start thinking of a sonic identity for their brands.