Levi’s 501 150th Levi’s Australia was the first brand in APAC to leverage our new on-platform digital experience. Our idea took the agency’s tagline, The Greatest Story Ever Worn, and created a virtual museum of the iconic 501 through the ages together with personalised playlist […]
Author: vgoh
Thought Leadership: All Ears On You
iMedia Brand Summit India In this cluttered Media World, we took to the stage to share how Spotify doesn’t just connect brands with Gen Zs, we deliver attention that drives an emotional connection in an intimate, positive, and personalised environment. Hit me up to learn […]
The Six Dimensions of Sound (Or: I hope you have good headphones)
Crafted the script for this digital experience that Pandora brought to Cannes and beyond. My section on the interactive site has been re-recorded but I was one of the presenters who took this activation IRL on the road across the States, presenting to key clients […]
First-to-Market Digital Dynamic Audio
Dynamic Audio is an innovative tool that gives advertisers the ability to customize each ad for each listener in real time, based on Pandora’s listener data. By stitching together elements of an audio ad as it’s served, the technology creates seamless, personalized messages for every […]
PlayStation, eBay, DoubleClick ++
PLAYSTATION GOOGLE Banners Emailer Landing Page EBAY ROI•DNA Opticon Malwarebytes Case Study WELLS FARGO Brand Digital and Print Wells Fargo Lunar New Year Landing Page
Ideas That Won
Some work I’ve done that has picked up Lions, Spikes, and other metals along the way. WOMAD Awards: Cannes Bronze Lion 2004, Adfest Bronze, Spikes Asia Finalist Copywriter: Vanessa Goh, Dylan Kidson Art Director: Ng SweeLing, Joachim Haug Executive Creative Director: Petter Gulli Agency: Bates […]
Ideas That Worked: Alka-Seltzer Plus
Alka-Seltzer Plus was an underdog brand in the category of Cold & Flu remedies. Then the brand team found an edge over the competition, and tasked us to create hard-hitting work that would pit Alka-Seltzer Plus’s David against the category leader’s Goliath. The creative was […]
Heineken Global
I was in Newark airport rushing down the concourse to catch a flight when something caught my eye and stopped me in my tracks. A Heineken poster, familiar because I had written the headline a couple of years ago at a desk in Singapore. Working […]
Nokia Worldwide
I cut my creative teeth here in the pre-iPhone days when Nokia leader of the mobile market. At first, devices competed on size and weight. Then colored screens. And cameras. And, wow, video. Even games. Then touch became the shiny new tech. Things have come […]
Best-in-Class Audio
Turner Entertainment NCAA March Madness Pandora collaborated with Turner Entertainment Group to create a bespoke campaign that consisted of :45 audio ads featuring fresh updates and results Round 1 of the 2018 NCAA March Madness. Day 2, Spot 10 Day 1, Spot 5 Day 1, […]
Podcasts: The Power of Audio
Whether to a room of two clients or speaking at an event of eighty, I share our Power of Audio narrative, which I helped craft and continue to evolve. The Power of Audio today is pretty undeniable. The science of sound explains the deep connection […]
Writing & Other Work
COVER LETTER This is parody. I do not own The Onion. Please don’t sue. MGS 120TH ANNIVERSARY SCENESHANG.COM Writing about my love for Singapore heritage while flexing my craft for homegrown brand, SceneShang.com PETRONAS Director: Rajay Singh, Directors Think Tank | Producer: Tek Nam Heng […]
vanessa goh 