Ideas That Won

activation, print

Some work I’ve done that has picked up Lions, Spikes, and other metals along the way.

WOMAD

Awards: Cannes Bronze Lion 2004, Adfest Bronze, Spikes Asia Finalist
Copywriter: Vanessa Goh, Dylan Kidson
Art Director: Ng SweeLing, Joachim Haug
Executive Creative Director: Petter Gulli
Agency: Bates Asia, Singapore
Photographer: Sebastian Siah, Shooting Gallery
Illustrator: Sam Ng, Wishing Well

BBC WORLD



Awards: Cannes Bronze Lion 2005, Creative Circle Awards Bronze
Copywriter: Vanessa Goh, Art Director: Ng SweeLing
Executive Creative Director: Petter Gulli
Agency: Bates Asia, Singapore
Photographer: Teo Studio
Illustrator: Dave Phung

SUNSTOPPER

A once-in-a-century opportunity: the longest total eclipse on July 22, 2009 would fall over China, India and Japan. Our Idea: For 6 minutes 39 seconds, the Moon will block the Sun. But for the remaining 500,000 minutes, use Neutrogena Ultra Sheer sunblock to protect yourself from the Sun.

We created SunStopper.sg, a site to which we drove traffic with blogs, viral videos (no less than 21 in less than a month!), tweets, a Facebook fan page and guerrilla stunts. Finally, on the day of the eclipse, as thousands watched the live stream from China, we claimed the eclipse on behalf of Neutrogena Ultra Sheer sunblock.

Awards: Digital Media Awards 2009 Viral Marketing Gold and FMCG Silver, Spikes Asia Finalist
Art Directors: Teng Run Run, Martin Loo, Alfred Lim, Juliana Li
Copywriters: Vanessa Goh, Teng Choon Yeang, Dawn Yang
Technology: Ciaran Lyon, Ng Chee Sheng, Kelvin Lam
Executive Creative Directors: Neil Johnson, Joji Jacob, Jeff Cheong
Agency: DDB Group Singapore

SPORTIVA
sportiva_vent 07b_sportiva_sprinkler 07c_sportiva_cctv 07d_sportiva_light
Awards: D&AD (in book), Clio Awards Finalist, Creative Circle Awards Bronze
Copywriters: Jay Phua, Vanessa Goh
Art Directors: Thomas Yang, Ng SweeLing
Executive Creative Director: Lim SauHoong
Creative Director: Terrence Tan
Agency: 10AM Communications

HEINEKEN DRAUGHT KEG
heineken draught keg_billboard
Awards: Cannes Outdoor Finalist 2007, Adfest Finalist, Creative Circle Awards Silver
Copywriter: Vanessa Goh, Art Director: Ng SweeLing
Executive Creative Director: Robert Gaxiola
Agency: Bates Asia, Singapore
Illustrator: SokKuan

OREO

Awards: Communication Arts 2006 (Splash), CCA Finalist
Art Director: Ng SweeLing, Thomas Yang, Copywriter: Vanessa Goh
Executive Creative Director: Petter Gulli
Agency: Bates Asia, Singapore
Photographer: Alex KaiKeong, Leslie Sim
Illustrator: Hue Imaging