Alka-Seltzer Plus was an underdog brand in the category of Cold & Flu remedies. Then the brand team found an edge over the competition, and tasked us to create hard-hitting work that would pit Alka-Seltzer Plus’s David against the category leader’s Goliath.

The creative was so effective clients couldn’t produce SKUs fast enough.

Radio Spot

Print & OOH
I wrode a headline campaign ad well bud der client did nod habe the budget. Woulda habe been fund, eben ib I say so myselb.

Agency: Energy BBDO Chicago
CD/Copywriter: Vanessa Goh
CD/Art Director: Kraig Krueger
Chief Creative Officer: Dan Fietsam
Agency Producer: Melissa Barany
Director: Michael Downing