Dynamic Audio is an innovative tool that gives advertisers the ability to customize each ad for each listener in real time, based on Pandora’s listener data. By stitching together elements of an audio ad as it’s served, the technology creates seamless, personalized messages for every listener.
Working with our Ad Innovations team, using a tool built by A Million Ads (AMA), we beta tested with strategic partners before launching Dynamic Audio together with Sequential Audio and Short Form spots in August, 2018 for the ultimate in Personalization of Audio.
With hundreds, thousands, and even millions of custom audio spots, brands can send the right message to the right listener at the right time, reaching them with ads that are relevant and personal, just like their listening experience.
AUDIBLE BOOKS
Data signals: Day-parting, Value/pillars, Sequential CTA.
Morning, Fitness, Female VO
Morning, Travel, Male VO
Morning, Learning, Female VO
Evening Commute, Business, Female VO
Evening Commute, Adventure, Male VO
Night, Mindfulness, Female VO
Night, Entrepreneurial, Male VO
Agency: Droga5; Copywriter: Vanessa Goh
NUTRI-GRAIN
Data signals: Day of Week (Weekday & Weekend), Time of Day, Weather, Dad vs. Mom
Morning, Monday, Dad
Morning, Wednesday, Mom
Work, Tuesday, Mom
Night, Monday, Dad
Agency: Leo Burnett; Copywriter: Agency team & Vanessa Goh
vanessa goh 