I cut my creative teeth here in the pre-iPhone days when Nokia leader of the mobile market. At first, devices competed on size and weight. Then colored screens. And cameras. And, wow, video. Even games. Then touch became the shiny new tech.

Things have come a long way since…

Someone once remarked how a Creative could work on the same brand for over 4.5 years. Well, in those years, my partner Sling Ng and I created global campaigns targeted at the everyman, teenagers, businesspeople, first adopters, the fashion-conscious, and emerging markets. We shot one campaign with David LaChapelle in Rio de Janeiro. Another with Clang in NYC. An experience when you’re a mid-level all-girl team in humble Singapore. We worked with some of the best photographers, directors, and animators, in London, Paris, Melbourne, Auckland, Prague, and Los Angeles. There were high points, and creative solutions for the lows. I learned a lot and grew even more.

It made for some of the best times of my career.

NOKIA 2300

NOKIA E9 COMMUNICATOR

NOKIA 6820

NOKIA CORPORATE

NOKIA FASHION COLLECTIONS

Awards: Creative Circle Awards 2006 Music-SIlver, CGI-Bronze, Art Direction-Silver
Commercial for the L’Amour Collection, fashion phone series for 2007.
Agency: Bates Asia
Copywriter: Vanessa Goh, Art Director: Ng SweeLing
Executive Creative Director: Petter Gulli, Robert Gaxiola
Agency Producer: Michelle Tan, Shareen Thumboo
Account Director: Chris Chan
Director: Jaci Judelson, Jake Banks
Director of Photography: David Ungaro
Production Company: Wanda Productions (Paris), Stardust (LA)
Producer: Nancy Gabriel